One holiday shopping deal you don’t want to miss

With just a little more than a week to go before one of the most anticipated shopping days of the year (or most dreaded days, depending on your gift-buying style), we wanted to let you know of one Black Friday deal you can’t find in any store:  Double Your Donation.

You heard us right – DOUBLE your donation, a.k.a. the coupon-clipper/BOGO/savvy shopping steal of the year. By using the new widget (see the image to the right) to make a donation to the American Red Cross, you will actually be supporting us twice as much because Serve from American Express will match your gift!

The cool new widget is in conjunction with the 2011 American Red Cross Holiday Giving Catalog, a campaign which allows everyone to give meaningful gifts this holiday season. Rather than just buying your friends and family more stuff, why not give the gift of charity instead? The Holiday Catalog is filled with tons of symbolic gifts that you can purchase in the name of a loved one — like food and shelter for a disaster victim in your community, phone cards and supplies for  members of the military serving far away from home, or measles vaccinations for children around the world.

So whether you choose to double you gift (after all, the best kind of donation is a matched donation!) or browse through our catalog you can know that you are giving something that means something this holiday season.



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